Off the Rocks

This project called for a topic with a solution to a problem that society is failing at, where the design should make change imminent. Through both qualitative and quantitative research and with a target of ages 18-29, I chose not to "solve" alcoholism but rather to brand sobriety. This project does not in any way assume that overcoming addiction is as simple as using these tools; it is designed to provide small, surface-level solutions in addition to any necessary medical treatment. It exists to show that sobriety is attractive and available whenever you are ready.

    Off the Rocks

The term 'off the rock' means "to leave an island residence for the main land because of an overwhelming need to be off the island."

    Off the Rocks

Subjective research was largely conducted on sobriety forums. Quotes were pulled from comments by real people to act as a reminder on each piece that no one is alone in their recovery.

    Off the Rocks

Each beverage is aimed at solving a different problem that an addict or abuser may experience during their transition to sobriety. The coffee helps to wake you up and clear your head on the mornings after a restless night, and a large part of recovery is keeping busy. Sparkling water satiates the habit of the carbonation of alcoholic beverages like beer and can be consumed any time the sensation needs to be filled. Herbal tea, similiar to Sleepytime Tea, helps in the ability to fall asleep without alcohol.

    Off the Rocks

One of the most important parts of recovery is to lay out a plan of action. Stationery is another tool in the branding that encourages reflection and structure.

    Off the Rocks
    Off the Rocks